A SKILLFUL SAILOR IN ROUGH SEAS
I IMAGINE MY CLIENTS AS SHIPS NAVIGATING SEAS OF CULTURE AND CHANGE. IF YOU’RE A CANOE, I’M THE PADDLE. IF YOU’RE AN OCEAN LINER, I’M THE RUDDER AND YOUR CRAFTY, RESOLUTE ENGINE ROOM MECHANIC.
EXECUTIVE POSITIONING AND TRUST
Trust is built over time. That’s not news. What is news is that leaders can hotwire trust by consistently demonstrating character and competence. While competence is mostly assumed, expressing character is where executives can work the trust continuum. Because your audience must first know you to like you and, ultimately, trust you.
Wheelhouse works the trust continuum for influence with employees, investors, board members, and other important audiences. Trust produces admiration, motivation, and, most importantly, results.
Trusted Leadership Platform
I’ll start by asking you thought-provoking questions to get at your character. There’s no other way to uncover your story. Then, we’ll put your story on paper and build a communication plan around it. Here’s some of what’s included:
Your current and desired perception
Identity goals (how you want to be seen)
Real-life stories to demonstrate your character
A visibility plan to drive incremental influence
Communication strategies to spur your leadership vision
Advocates to purposefully cultivate and a plan for each
I orchestrate stakeholder plans to help leaders nurture critical one-to-one relationships. There’s a measurable plan for each individual stakeholder that tracks level of support, progress toward buy-in, the need for risk mitigation, etc. Why? Because gaining influence happens incrementally. And ideas require advocacy over time. Taking this disciplined approach puts you in the best position to cultivate the handful of people who will determine whether your strategic plan, culture effort, startup, or capital campaign succeeds.
Engagement works when the messaging strategy flows through all levels of the organization and employees feel in the know.
Regardless of complexity, I work to minimize downside, show employees at all levels what success looks like, and convey what’s being asked and what it will mean to your audience. After all, engagement is about what’s in it for your organization and, as importantly, “what’s in it for me?”
Wheelhouse employee engagement supports:
Product and service launches
Mergers and acquisitions
“Aaron’s success is rooted in his incomparable ability to listen, ask smart, penetrating questions and aggressively — yet politely — persist in the pursuit of his business goals. He holds a rare and unique ability to maintain sincere, positive interactions with individuals from all walks of business and within all levels of leadership.
His incredible work ethic is matched only by his genuine enthusiasm for the discipline of marketing and communications. His passion for business and innovative ideas make Aaron a highly valued member of collaborative team projects.
It’s truly a pleasure to work side-by-side with someone who is not only intelligent, articulate and reliable, but also engaging, sharp-witted and fun.”
Erica St. Angel (Former Colleague)
CHIEF MARKETING OFFICER, ACCESS PHYSICIANS
“Aaron’s reputation precedes him so the bar was set pretty high before we even met. I was certainly not disappointed. In fact, from our earliest encounters, I knew that Aaron may very well be one of the most influential, dynamic and skilled communications experts I would ever be lucky enough to call a colleague, mentor and friend. He is authentic, strategic and masterful in his craft. He deeply values relationships. He does what is right over what is easy. He is a true partner. Simply put, he's the real deal.”
VICE PRESIDENT, STRATEGIC COMMUNICATIONS AT OLSON ENGAGE
“Aaron is one of the most strategic, outside-the-box thinkers you're ever going to find. He is an industry leader in strategic communications, change/transformation management, external/corporate relations, and marketing. And on top of all that, he does it with a sense of humor and grace. He is one of the rare ones that can design a high-level business strategy, but can also see the roadmap and deployment plan. If you're working on a project, initiative, org redesign, or the like — you need Aaron involved.”
DIRECTOR, STRATEGIC CHANGE MANAGEMENT AND COMMUNICATION AT McDONALD'S CORP